Spiritual Marketing – an Interesting Concept
September 23rd, 2009 10:46 pmToday Charly and I had a talk to Shelagh Jones from the Spiritual Marketing Directory. Shelagh started out by helping small businesses getting their marketing strategy right, then she went on to coaching and helping entrepreneurs in a more wholistic way by identifying blockages that stopped them from moving on.
Over time she found that there was a lot of insincerity around the issue of internet marketing. The problem is that a lot of communities exist on the internet but they do not want any marketing to happen in their forums or other places on the internet where they “hang out” so to speak. Anyone wanting to gain access to potential customers who might be interested in their products had to pretend to be there for different reasons and this way of establishing yourself on the internet gets very frustrating, time consuming and insincere.
So Shelagh decided to create a directory and community that was purely for marketing and showcasing your business.
She also is a firm believer in the Law of Attraction – like is attracted to like.
She found that a common wish was to” find more customers who are just like me.” People who have the same values, who think like me about life, how to run a business, how to have business interactions work out to the best advantage of all involved.
She wanted to create a place where people looking for a company in a particular industry could find out about the values of businesses, about what motivated them, before starting a business relationship with them. I think that this is a great idea. It will also make it easier to ask the right questions before going ahead with a purchase or bigger project.
Shelagh tries to make things simple for members of the directory. Once the entry is in the directory is does not have to be added to or updated all the time (unless you want to). Participation in the forum is completely voluntary but very valuable. Businesses who do not have a website established yet and find that task daunting can get themselves a domain name and point it to their page in the directory till they manage to set up their own web presence.
I am finding that there are very few yoga teachers who have a well established web presence. It seems all to much work, too daunting, too technical and time consuming. I think that those of us that spend a lot of time with people and doing our own practice are not naturally drawn to the online world. It is very different, somehow artificial and not very “yogic”. To establish and maintain your own website is quite a task. The Spiritual Marketing Directory might be a simple solution to take your business out into the world or to find people you want to do business with.
To find out more, listen to our interview here:
Shelagh has also made a very generous offer for our listeners. She will give a 2 month free subscription to the Spiritual Marketing Directory when you join the directory through the link below:
http://stretchyourmindandbody.com/blog/spiritus
To find out more about the directory you can go to:
http://www.spiritus-thespiritualmarketingdirectory.com
It is all about creating authenticity in marketing, sharing your values and being able to show who your really are. This philosophy is very much in alignment with the values of yoga.
Connie
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